Most things are desired for the sake of something else (e.g., we desire food because we want to be healthy), but Aristotle argued that there must be something desired only for its own sake. In Nicomachean Ethics, he argued that eudaimonia is the goal of life; this is the end that everyone in fact aims at, and it is the only end towards which it is worth undertaking means. A person's pursuit of eudaimonia, rightly conceived, will result in virtuous conduct.
[edited from wikipedia]